How to talk about difficult things? How to talk about sensitive topics in the way it would be appealing to a younger audience? Our answer is clear - through animated stories. We worked closely with DEAR DIARY team and experimented in researching visual style, format, colours - we had to create the new world from the scratch, make it unique and easily recognizable like some famous TV animations - and all this had to be created while answering that question: is it something young audience will watch and relate to? That’s when the decision to opt for videos like personal stories, made by others - not perfect, not looking too professional, but very real. The result - nearly half a hundred stories and few millions of views on YouTube - and also the animated space for young people to hear - or talk - about the things they care about.

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