LTOK PHYSICAL LITERACY

We collaborated with the Lithuanian National Olympic Committee to create an engaging animation that introduces Lithuania's first physical literacy model. This project was designed to highlight the importance of physical literacy—a relatively new concept globally—based on the academic definition by Professor Margaret Whitehead (2013). Our animation focuses on motivating and inspiring confidence, physical competence, and lifelong physical activity for preschool, pre-primary, and primary school children. The model is adaptable to all age groups and provides valuable insights into fostering a more active lifestyle in Lithuania. You can learn more about the project here.