When thinking about promo video for a city, one probably thinks about slow drone footage of slow drift into the sunset, some landscape shots and close-ups of smiling people… Well, some cities don’t go with the flow – and benefits from a different type of video. See it for yourself and don’t tell us that you’re not interested in visiting Alytus now. This video, created for Alytu, had a wider reach and a much higher number of views than expected - and very positive feedback on various platforms where it was showed. Such a great response towards this promo video for the city just gave us one more reason to say - thinking outside the box does its magic!
The visual concept for this promotional video was developed with the newly created city logo in mind. The modern colour palette, exceptional characters and catchy storyline - all works well together in creating a perfect balance and attention-grabbing video. We aimed to keep the same style and follow its identity. Alytus is different. Alytus is vibrant and modern. Alytus has a perfect balance of active city and refreshing retreat. And this city can surprise you - just as it does with the visual identity it chose for its representation.
This video is also our way of prooving one more time, that there are no stories which can't be told through our favourite language of animation. It does not matter whether it is a video about the town or about social issues. What matters, that every story - and everyone's story - is different, and animation allows to celebrate those differences. So with the trust of Alytus, we challenged the traditional understanding of how promotional video looks and we succeeded. Just like Alytus succeeds in being different. And we are very proud to have this promotional video for Alytus in our portfolio.