A powerful message for the social campaign for Save The Children Lithuania – through the series of animated videos and posters. We’re proud of creative collaboration results with Clinic 212 and their talented illustrator Karolis Strautniekas. The main idea behind this social campaign creative was to draw attention without finger-pointing, blaming anybody but being subtle. The concept was also adapted to various media formats, from TVC and video outdoors to social media banners.
JCDecaux Creative Solutions: