We were given the total freedom to create the promotional video for Vilnius Gastro Zero food festival, focusing on reducing food waste and teaching new perception towards food. In this case, we could bring colours and even flavours to our animation, and we also made what’s only possible in the cartoon - we brought our characters - food products - to life! This made them human-like and worked well in creating the mood we wanted to. By the way, our team also took part in the festival - hands down, we are against food waste and we hope for more events like this in the future!