We were given the total freedom to create the promotional video for Vilnius Gastro Zero food festival, focusing on reducing food waste and teaching new perception towards food. In this case, we could bring colours and even flavours to our animation, and we also made what’s only possible in the cartoon - we brought our characters - food products - to life! Together with bright colours and matching soundtrack, the human-like food products gave dynamics to the promotional video and helped to create the mood we wanted to.
The freedom of creating this video made it really pleasant experience: there were no notions on how it should look like, so we could share all our experience and know-how and develop an animation that both catches an eye and allows us to forward the message. We created distinctive characters which brought a light-hearted feeling into the animation. It was also important for us to show this event as accessible to everyone - it's not a fancy gastro fest where you try expensive imported goods but the good exercise for both foodies and restaurants on how to reduce food waste, be even more creative when using food in cooking - and appreciate what we have.
Vilnius Gastro Zero food festival promotes sustainable living and challenges the perception of how we look at food. In the modern society where the consumption is every growing, such events help to stop and actually think about how we eat, what we eat and what we throw away. By the way, our team also took part in the festival - hands down, we are against food waste and we hope for more events like this in the future! Stay tuned for another go on this festival - it's a treat for both foodies and those who want to take one more step towards sustainable living.